As a website owner, you need to be bothered about increasing page ranks on search engines. The plain reason is because if your company does not feature at the top of search results, you’re losing out on a lot of potential revenue. Google, Yahoo and Bing are the major search engines you need to be bothered about. You cannot pay your way up, but you can definitely work your way up by paying attention to the key components search engines consider when updating their search page rankings.
Listed are 8 strategies to improve your website’s page rank.
The first strategy involves making your website a resource of well-written and informative content. In the bid to save time and money, many post rehashed content to their site. This is not recommended as conduits have measures in place to detect duplicate content and such content is not ranked high.
The second strategy is based on a very crucial aspect of Search Engine Optimization. It includes choosing appropriate keywords. Keywords are phrases website surfers use when browsing the internet for information. You can get a list of keywords relevant to your niche along with their popularity by using keyword research tools.
The third strategy is related to the topic of keyword use. One tends to use the most popular keywords when creating website content. A wise strategy is to rank your website for popular key phrases as well as long-tail keywords. This is because long-tail keywords are less competitive than the popular ones and therefore can help improve your website’s page rank if distributed well across the site content.
Relevance is another aspect search engines focus on when ranking websites and this is the fourth strategy. By relevance we mean, you should write on topics relevant to your niche as well as topics being discussed in newspapers and discussion forums. You should also update your site from time to time.
The fifth strategy includes creating back links to your site. You can link to quality sites, especially those that rank higher than your own. In exchange, you can have other sites link to your site. However again, the sites should be relevant. When web crawlers crawl a particular site, they crawl the main site as well those linked to it. Avoid building too many links to your site at a time. You can restrict it to 5 or 10 rich anchor text links. The main ones can be the anchor text you are ranking for while the others can be variations of the primary key phrase.
The sixth strategy includes creating back links by posting content to article directories. Article directories rank well. They also see a good amount of traffic. In addition to getting links from articles directories, try to find other sources for quality links. It could be other blogs, websites or discussion forums.
The seventh strategy is about keyword density. Using the right keywords will boost page rankings but stuffing too many of them into your content can work the opposite.
The eight strategy on our list recommends leveraging the power of social media to boost page ranks for your business. Search Engines particularly Google have started taking into account social media popularity, the number of “Likes, Shares and +1′s” a website has received, when ranking pages. You should build a profile with at least Facebook, Twitter and Google+. You can social media buttons on your site and promote your content and products on these social platforms.